GoHighLevel Review and Complete Guide to CRM Marketing Automation and SaaS Tools

Introduction Of  Go HighLevel

HighLevel has developed into a broad business software platform that brings customer relationship management, marketing automation, communication, websites, funnels, appointment scheduling, payments, artificial intelligence and agency management into one online environment.

Unlike a conventional ecommerce store, HighLevel does not primarily sell physical products. Its main products are software subscriptions and digital business tools. Customers pay for access to a cloud based platform that can be used to manage leads, customers, sales processes and marketing activities.

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The platform is especially well known among marketing agencies. It is also used by consultants, freelancers, small businesses, sales teams, coaches, educators and companies that want to combine several business functions within one system.

The current HighLevel pricing structure includes Starter at 97 dollars per month, Unlimited at 297 dollars per month and Agency Pro at 497 dollars per month. HighLevel also offers a customized Enterprise plan for larger organizations.

The Unlimited plan is currently identified by HighLevel as the Most Popular plan. Since the company does not publish independently audited sales figures for every subscription tier, this designation should be understood as the clearest public indication of customer demand rather than verified evidence that it generates the highest total revenue.

This guide examines the complete HighLevel product ecosystem and explains how its different tools fit together.

What Is HighLevel

HighLevel is a cloud based customer relationship management and marketing platform.

Its main purpose is to help businesses collect leads, communicate with prospects, automate follow ups, manage sales opportunities and maintain customer relationships.

The platform combines many functions that businesses often purchase separately.

These include CRM software, email marketing, SMS marketing, website building, sales funnels, appointment scheduling, reputation management, social media management, payment processing, automation and AI tools.

For agencies, HighLevel has an additional function. The platform can support multiple client accounts from one agency environment.

The Starter plan currently provides three sub accounts. Unlimited provides unlimited sub accounts. Agency Pro adds SaaS Mode and automated sub account creation.

This agency focused structure is one of the most important characteristics of the brand.

The Main HighLevelProduct Categories

HighLevel has a large software product ecosystem.

The main categories include.

• Customer relationship management.

• Sales pipelines.

• Websites.

• Landing pages.

• Sales funnels.

• Forms.

• Surveys.

• Email marketing.

• SMS marketing.

• Calling and voice tools.

• Conversation management.

• Appointment scheduling.

• Workflow automation.

• Social media management.

• Reputation management.

• Advertising management.

• Payments.

• Ecommerce.

• Courses.

• Memberships.

• Communities.

• Artificial intelligence.

• API integrations.

• White label software.

• SaaS management.

• Mobile applications.

• WordPress hosting.

• SEO services.

• Online listings management.

• Prospecting tools.

• Dedicated email services.

These categories are not all separate products that customers purchase individually. Many are features included within the main HighLevel subscription, while others are optional paid services or higher plan capabilities.

HighLevelSubscription Plans

The core HighLevel product is sold through subscription plans.

The current public pricing structure includes Starter, Unlimited, Agency Pro and Enterprise.

HighLevel Starter

The Starter plan is currently priced at 97 dollars per month or 970 dollars per year.

It is positioned for smaller businesses and solo marketers.

The plan includes three sub accounts, unlimited contacts, unlimited users, 24 hour support and the core HighLevel features.

The Starter plan includes tools for.

• CRM management.

• Workflow automation.

• Campaign building.

• Two way SMS.

• Two way email.

• Pipeline management.

• Landing pages.

• Websites.

• Calendars.

• Email creation.

• Call tracking.

• Reputation management.

• Forms.

• Surveys.

• Call recording.

• Website widgets.

• Reporting.

This makes Starter a complete entry level business platform rather than a limited trial version of the software.

HighLevel Unlimited

The Unlimited plan currently costs 297 dollars per month or 2970 dollars per year.

HighLevel currently identifies this plan as Most Popular.

The major difference is the number of sub accounts.

Starter allows three sub accounts.

Unlimited allows an agency to create unlimited sub accounts.

The plan also includes basic API access and the ability to rebill phone and email costs without markup under the current pricing structure.

For an agency with several clients, this changes how the platform can be used.

Instead of maintaining separate software subscriptions for each client, the agency can manage multiple client environments within its HighLevel account.

HighLevel Agency Pro

Agency Pro currently costs 497 dollars per month or 4970 dollars per year.

It is designed for agencies and businesses that want to operate HighLevel as a SaaS product.

The plan includes everything in Unlimited and adds several agency focused functions.

These include.

• SaaS Mode.

• Automated sub account creation.

• Phone and email rebilling with markup.

• User and agent reporting.

• Advanced API access.

These features make Agency Pro particularly relevant to agencies that want to create their own branded software offering.

HighLevel Enterprise

Enterprise is designed for high volume businesses and agencies.

Unlike the standard subscription plans, Enterprise pricing is customized.

The current pricing page describes Enterprise as a tailored option for organizations that require a larger scale setup and additional support.

Enterprise is therefore less about a simple collection of extra buttons and more about account scale, customization and support requirements.

The Best Selling HighLevelProduct

HighLevel does not publicly publish audited sales numbers showing the number of customers or revenue generated by each subscription plan.

Therefore, it would not be accurate to claim that one plan definitively generates the highest sales.

The strongest public indicator is that HighLevel currently labels the Unlimited plan as Most Popular.

Why the Unlimited Plan Has Strong Demand

The Unlimited plan addresses a major requirement for agencies.

Multiple clients require multiple account environments.

The Starter plan is limited to three sub accounts.

Unlimited removes that restriction.

This means a growing agency can add client accounts without moving to a higher plan simply because it has more clients.

The plan also includes basic API access.

That matters for agencies that want to connect HighLevel with other business software or build customized workflows.

The combination of unlimited sub accounts and core marketing tools makes the plan particularly relevant to agencies that have moved beyond a single business account.

CRM and Contact Management

Customer relationship management is at the center of HighLevel.

The CRM stores contact information and helps businesses organize leads, customers and sales opportunities.

Users can manage contact records, notes, tasks, tags and communication activity.

The system also includes opportunities and pipelines.

This gives sales teams a visual way to monitor prospects as they move through different stages.

HighLevel also continues to expand the CRM with custom objects and additional data structures.

Its current AI workspace can work with contacts, opportunities, companies, associations and other CRM information.

Sales Pipeline Management

A sales pipeline provides a visual representation of the customer journey.

Businesses can create stages that reflect their own sales process.

A typical service business might use stages such as new lead, contacted, appointment scheduled, proposal sent and customer.

The actual stages can be customized.

This makes HighLevel suitable for different business models.

A marketing agency can use one type of pipeline.

A real estate business can use another.

A consulting company can create a process around consultations and contracts.

The pipeline is connected to the wider CRM, allowing sales activity and customer information to remain within the same environment.

Websites and Website Builder

HighLevel also includes website building tools.

Businesses can create websites directly within the platform rather than using a completely separate website system.

The website environment can connect with forms, calendars, CRM records and workflows.

This creates a practical connection between the website and the sales process.

For example, a visitor can arrive at a website, submit a form, become a CRM contact and enter an automated follow up sequence.

HighLevel has also introduced Funnel and Website AI, which can help generate and edit website and funnel pages using prompts, guided inputs, URLs and images. The feature is currently described by HighLevel as a Labs feature.

Landing Pages and Sales Funnels

Landing pages and sales funnels are another important category.

A landing page is generally designed around one specific purpose.

That could be collecting contact information, promoting a service, encouraging a booking or presenting an offer.

Funnels organize multiple pages into a defined journey.

HighLevel allows these pages to connect with forms, payments, CRM records and automation.

This means the funnel is not simply a visual website sequence.

It can become part of a larger sales process.

The platform also provides AI tools that can assist with funnel and website creation.

Forms and Surveys

HighLevel includes forms and surveys for collecting customer information.

Forms can capture names, contact details, business information and other custom fields.

Surveys can gather more detailed responses.

These tools are useful because collected information can flow directly into the CRM.

A business can then use that information to trigger workflows or organize contacts according to their responses.

This reduces the need for manual data transfer between separate form software and CRM software.

Email Marketing

Email marketing is one of HighLevel's core product categories.

The platform provides email creation tools, campaign functions and automation.

Businesses can create messages for different stages of the customer journey.

For example.

• Welcome emails.

• Lead follow ups.

• Appointment reminders.

• Educational sequences.

• Promotional communications.

• Customer updates.

Email can also be used inside workflows.

This means an email does not have to be sent manually every time a particular event occurs.

HighLevel currently lists email marketing among its core platform capabilities.

SMS Marketing

SMS is another major communication channel.

HighLevel provides two way SMS functionality.

Businesses can send text messages and receive replies within the platform.

SMS can also be connected to workflows.

For example, a form submission can trigger an automated text message.

An appointment booking can generate a confirmation message.

A sales opportunity can receive follow up communication based on a defined workflow.

This makes SMS part of the wider CRM process rather than an isolated messaging service.

Conversations and Communication

HighLevel brings multiple communication channels into a centralized environment.

The current platform supports channels such as SMS, email, Facebook, Instagram, WhatsApp and live chat.

This is particularly useful for businesses that receive messages through different platforms.

Instead of treating every conversation as a separate activity, teams can manage communications alongside customer records.

The approach is especially relevant to agencies where communication from multiple clients needs to be organized within separate sub accounts.

Calling and Voice Tools

HighLevel also provides calling and voice functionality.

The platform includes call tracking and call recording.

It also has Voice AI tools for automated voice based interactions.

HighLevel's AI portfolio now includes several separate AI products rather than one single AI feature. These include Conversation AI, Voice AI, Ask AI, Managed Agents and Agent Studio.

This creates different levels of automation.

Some tools help the business user.

Others interact directly with customers.

Appointment Scheduling

HighLevel provides calendars and appointment booking tools.

Businesses can create booking pages where prospects can select available times.

The calendar can then connect with the CRM and workflows.

A new appointment can trigger actions such as confirmation messages, internal notifications and follow up sequences.

This is useful for businesses where appointments are an important part of the sales process.

Examples include.

• Consultants.

• Marketing agencies.

• Coaches.

• Professional services.

• Home service businesses.

• Clinics.

• Sales organizations.

Workflow Automation

Workflow automation is one of the most important HighLevel features.

A workflow is an automated sequence triggered by an event.

HighLevel explains workflows using examples such as a form submission triggering an email and SMS or an appointment triggering a notification and follow up.

Workflows can contain triggers and actions.

Triggers determine when the process starts.

Actions determine what happens afterward.

Common triggers include.

• Form submissions.

• Appointments.

• Payments.

• Contact changes.

• Sales opportunity changes.

Once a workflow is active, the system can perform repetitive actions automatically.

This is especially useful for lead nurturing and customer follow up.

AI Tools and Artificial Intelligence

Artificial intelligence has become a significant part of the current HighLevel product range.

The platform now offers several AI products and services.

These include.

• Ask AI.

• Conversation AI.

• Voice AI.

• Managed Agents.

• Agent Studio.

• Workflow AI.

• AI Studio.

• Content AI.

• Reviews AI.

• Email AI.

• Funnel and Website AI.

The different tools have different purposes.

Ask AI

Ask AI works as an in platform assistant.

The current HighLevel documentation explains that it can create content, retrieve information, generate assets and perform actions across more than 50 platform modules.

It can work with CRM data, marketing tools, calendars, payments, courses and other areas.

This makes it more than a simple content generator.

Conversation AI

Conversation AI is designed for customer facing conversations.

It can interact with prospects through supported communication channels.

Its role is different from Ask AI.

Ask AI assists the person using HighLevel.

Conversation AI interacts with the customer.

Voice AI

Voice AI extends automated conversations into phone interactions.

It can be used for customer communication and voice based automation.

Phone system charges can still apply separately depending on the service and usage.

Workflow AI

Workflow AI can create automation based on natural language.

Instead of manually configuring every trigger and action, users can describe the desired process and allow the AI builder to generate a workflow that can then be reviewed and edited.

This is particularly useful for users who understand the business process but may not want to build every automation step manually.

AI Employee Plans

HighLevel currently offers additional AI Employee plans.

The AI Employee Growth plan is listed at 50 dollars per month per enabled location.

The AI Employee Unlimited plan is listed at 97 dollars per month per enabled location.

There is also a pay per use model for supported AI services.

The AI products covered include different levels of Conversation AI, Voice AI, Reviews AI, Content AI, Ask AI and other AI services.

Usage rules and allowances vary by plan.

This makes AI an expanding product category within the broader HighLevel ecosystem rather than a single fixed feature.

Social Media Management

HighLevel includes social media management through its Social Planner.

Businesses can schedule and publish social content.

The current AI environment also supports management of Facebook, Instagram, LinkedIn and TikTok accounts through relevant platform modules.

Social media activity can therefore become part of the same marketing system as CRM, email and automation.

Reputation Management

Reputation management is another major HighLevel category.

Businesses can use the platform to request reviews and monitor reputation related activity.

This is particularly useful for agencies that manage reputation for several clients.

The system can also connect review related activity with automated communication.

HighLevel lists reputation management as part of its core platform features.

Advertising Management

HighLevel also includes advertising tools.

Its current platform supports Ad Manager for advertising across major platforms including Google, Facebook and Instagram.

This connects advertising activity with the wider CRM environment.

Businesses can therefore track leads generated through marketing campaigns and manage those leads through the same platform.

Payments and Invoicing

Payments and invoicing form another product category.

Businesses can create invoices and manage payment related activities.

HighLevel also supports payment providers including Stripe, PayPal, NMI, Authorize.net, Square, Adyen and Razorpay under its current platform capabilities.

The system can connect payment events with CRM and automation.

For example, receiving a payment can trigger a workflow.

HighLevel's current AI workspace also supports invoices, payments, products and store related actions.

Ecommerce and Product Selling

HighLevel is not only a CRM.

It can also support ecommerce.

The current platform allows businesses to create physical products, digital products, one time offers and recurring subscriptions.

Products can be sold through several methods.

• Online stores.

• Sales funnels.

• Payment links.

• Invoices.

• Forms.

Digital products can also be delivered through the platform.

This makes HighLevel relevant to businesses that sell services and products from the same environment.

Courses and Memberships

HighLevel also supports courses and memberships.

Businesses can create course products, categories, lessons, quizzes, assignments and offers.

This makes the platform relevant to coaches, educators and consultants.

A business could therefore use HighLevel to capture a lead, sell a course, process payment and provide access to educational content.

The course and membership functions are connected to the wider CRM and payment system.

Community Builder

Community management is another category within HighLevel.

The Community Builder allows businesses to create digital spaces for members.

This can be used for educational communities, paid memberships, coaching programs and customer groups.

HighLevel currently promotes its community builder as part of its wider business platform.

The ability to connect communities with CRM and membership functions gives businesses more control over the customer experience.

API and Integrations

API access is important for businesses that need custom software connections.

The Unlimited plan includes basic API access.

Agency Pro provides advanced API access.

API tools allow developers to connect HighLevel with other applications and build customized workflows.

This can be useful when a business already uses accounting software, internal systems or industry specific applications.

The API also makes HighLevel more adaptable for agencies with technical requirements.

White Label Software

White label software is one of the defining HighLevel features.

Agencies can present the platform using their own branding.

Instead of presenting HighLevel directly to their customers, an eligible agency can offer a branded software environment.

This can include custom branding and domains.

White labeling is particularly relevant to agencies that want software to become part of their client offering.

SaaS Mode

SaaS Mode is primarily associated with Agency Pro.

It allows agencies to sell HighLevel based software subscriptions under their own brand.

The current HighLevel pricing page explains that SaaS Mode can sell subscriptions through an agency website and automatically create client accounts.

This makes Agency Pro fundamentally different from a standard CRM subscription.

The agency is not simply using the software.

It can build a software subscription offering around the platform.

Mobile and Client Applications

HighLevel also offers branded application options.

The current pricing page lists a Branded Client Portal App at 49 dollars per month per sub account.

Other mobile and white label application options are also available through the broader platform and add on structure.

These products allow businesses and agencies to provide clients with a more branded mobile experience.

Additional HighLevel Products and Add Ons

The current pricing structure includes several additional products.

These include.

• AI Employee Growth.

• AI Employee Unlimited.

• Branded Client Portal App.

• Dedicated email IPs.

• Domain purchasing.

• HighLevel Certification Program.

• HIPAA compliance.

• Online listings management.

• Premium prospecting tools.

• Premium support.

• SEO services.

• WhatsApp integration.

• White label mobile application options.

• WordPress hosting.

These add ons are separate from the core subscription in many cases and can carry additional charges.

Product Comparison

Prices and feature availability can change, so the official HighLevel pricing page should be checked for the latest information.

Software Design and User Experience

HighLevel's design is based around having many business functions inside one interface.

The platform is organized around locations and sub accounts.

This structure is particularly useful for agencies because each client can have a separate environment.

The interface contains different areas for contacts, conversations, opportunities, calendars, websites, funnels, workflows and other functions.

The growing AI layer also changes how users can interact with the platform.

Ask AI can work with many modules through natural language.

Funnel and Website AI can help with page creation.

Workflow AI can generate automation structures from plain language.

These features reduce the amount of manual navigation needed for certain tasks.

Platform Durability and Long Term Use

For software, durability is different from the physical durability of a product.

A software platform does not wear out in the same way as furniture, electronics or equipment.

Instead, long term value depends on reliability, updates, integrations, data management, security practices, feature development and the ability to adapt to changing business requirements.

HighLevel's current product development shows expansion across AI, ecommerce, communities, websites, automation and CRM functions.

The platform is therefore designed as a continuously updated cloud service rather than a fixed software package.

Users do not need to install a traditional desktop program and manually maintain each version.

That cloud model also makes the platform accessible through the internet and allows new capabilities to be added over time.

Practical Everyday Uses

HighLevel can become part of a business's daily workflow.

A typical service business might use it in the following way.

A potential customer visits a website.

The visitor submits a form.

The contact enters the CRM.

An automated email and SMS are sent.

The lead receives a booking link.

The customer schedules an appointment.

The sales opportunity moves through the pipeline.

A team member communicates through the conversation system.

After the sale, the customer receives follow up communication.

A payment can trigger another workflow.

A review request can be sent later.

All of these activities can be connected within the same platform.

This is the practical reason HighLevel is often treated as more than a conventional CRM.

HighLevel for Marketing Agencies

Agencies are one of the clearest target markets for HighLevel.

The sub account structure allows agencies to separate clients.

An agency might have one sub account for a dentist, another for a real estate company and another for a home service business.

Each environment can have its own contacts, pipelines, websites, workflows and communication.

The Unlimited plan removes the three sub account restriction found in Starter.

Agency Pro then adds SaaS Mode and automated sub account creation.

This makes the platform suitable for agencies operating at different stages of growth.

HighLevelfor Small Businesses

Small businesses can also use HighLevel without operating an agency.

A local service company can use the CRM to manage leads.

The website builder can provide an online presence.

Forms can capture inquiries.

Calendars can handle appointments.

SMS can provide reminders.

Workflows can automate follow up.

Reputation tools can support review collection.

Payments can be managed through supported integrations.

This gives a small business access to several functions from one software environment.

HighLevelfor Coaches and Educators

Coaches and educators can use the platform differently.

They can create websites and funnels to present their services.

Forms can collect leads.

Calendars can schedule consultations.

Payments can process purchases.

Courses can deliver educational content.

Memberships can manage access.

Communities can provide an ongoing environment for members.

This makes HighLevel suitable for businesses that combine services with digital education.

HighLevelfor Ecommerce Businesses

HighLevel's ecommerce tools allow businesses to sell physical and digital products.

The platform can also support recurring subscriptions and one time offers.

This is useful for businesses that want CRM and ecommerce functionality together.

A store can capture customer information through its checkout and then use workflows for post purchase communication.

Digital products can also be delivered through the platform.

This expands HighLevel beyond its traditional agency and CRM audience.

Brand Positioning

HighLevel positions itself primarily as a platform for agencies, marketers and businesses that want to manage sales and marketing from one environment.

Its current website emphasizes CRM, automation, marketing tools and agency scalability.

The company also positions the platform around white labeling and SaaS.

This is important because it gives HighLevel two related roles.

It can be used as internal business software.

It can also become part of the software service an agency sells to clients.

The product range therefore extends from basic CRM functionality to broader business infrastructure.

Product Quality and Technical Craftsmanship

With software, craftsmanship can be seen in the structure of the platform.

CRM records need to remain organized.

Workflows need clear triggers and actions.

Funnels need usable page builders.

Calendars need accurate scheduling.

Payment tools need to connect properly with customer records.

AI features need to work within the wider system.

HighLevel's current product architecture connects these different areas.

Its AI tools are also increasingly connected to existing modules rather than functioning only as standalone generators.

Ask AI, for example, can work across more than 50 HighLevel modules.

That type of integration is an important part of the platform's overall design.

Main Benefits of the HighLevelPlatform

The main practical advantages of HighLevel come from its broad feature set.

Centralized Customer Information

Contacts, conversations and opportunities can be managed in one environment.

Marketing Automation

Workflows can handle repetitive communication and business processes.

Multi Channel Communication

Email, SMS, social conversations, chat and calling can be managed through the platform.

Website and Funnel Integration

Websites and funnels can connect directly with CRM and automation.

Appointment Management

Calendars provide a way for prospects to book appointments.

Agency Management

Sub accounts allow agencies to manage multiple clients.

AI Assistance

Several AI products can support content, conversations, workflows and other platform tasks.

Ecommerce Support

Physical products, digital products, subscriptions and offers can be sold through HighLevel.

Courses and Communities

Businesses can deliver educational products and maintain member communities.

White Label Options

Eligible agencies can provide the platform under their own branding.

Target Audience

HighLevel is mainly designed for business users rather than individual consumers.

Its main audiences include.

• Marketing agencies.

• Digital marketing freelancers.

• Consultants.

• SaaS businesses.

• Small businesses.

• Sales teams.

• Coaches.

• Course creators.

• Educators.

• Local service businesses.

• Ecommerce businesses.

• Real estate professionals.

• Professional service providers.

The platform's range allows different audiences to use different parts of the system.

A small business may focus on CRM and appointment scheduling.

An agency may use sub accounts, automation and white labeling.

A SaaS business may focus heavily on Agency Pro and SaaS Mode.

An educator may use courses, memberships and communities.

Overall Style and Positioning of HighLevel

HighLevel has a software first identity.

Its product design focuses on business operations rather than consumer entertainment or lifestyle use.

The brand's core positioning is centered around CRM, marketing automation and agency management.

The platform also has an increasingly strong AI component.

The addition of Ask AI, Conversation AI, Voice AI, Workflow AI, Agent Studio and other AI products shows how artificial intelligence is becoming part of the broader HighLevel environment.HighLevel At the same time, the traditional CRM and marketing features remain the foundation of the platform.

This balance between established business software and newer AI functionality defines much of the current HighLevel product ecosystem.

Is HighLevela Good Fit for Every Business

HighLevel's broad feature set can be useful, but not every company needs every component.

A very small business that only needs a basic contact database may not require a platform with websites, funnels, AI tools, courses and agency features.

A growing agency with many clients may have very different requirements.

The best fit depends on the number of users, number of clients, sales process, marketing channels and level of automation needed.

Businesses should therefore compare the features they actually need with the subscription and add on costs.

Final Thoughts on HighLevel

HighLevel has grown from its CRM and marketing roots into a broad business software platform.

Its product range now covers customer relationship management, sales pipelines, websites, funnels, forms, surveys, email, SMS, conversations, calling, calendars, workflows, social media, reputation management, advertising, payments, ecommerce, courses, memberships, communities and artificial intelligence.

The core subscription plans are Starter, Unlimited, Agency Pro and Enterprise.

Starter is aimed at smaller businesses and solo marketers.

Unlimited is currently marked as Most Popular and is designed for growing agencies that need unlimited sub accounts.

Agency Pro adds SaaS Mode, automated sub account creation, advanced API access and other agency focused capabilities.

Enterprise provides a customized option for high volume organizations.

The Unlimited plan is therefore the clearest publicly documented best seller or most popular plan, but exact revenue and unit sales figures are not publicly available.

The strongest part of the HighLevel product range is the way its different tools connect.

A lead can enter through a website or funnel.

The contact can be stored in the CRM.

A workflow can send email or SMS.

A calendar can handle an appointment.

A pipeline can track the sales opportunity.

A payment can trigger another workflow.

A review request can be sent afterward.

AI tools can assist with parts of this process.

For agencies, separate sub accounts can organize each client.

For businesses that want to sell software under their own brand, Agency Pro and SaaS Mode provide an additional layer.

HighLevel is therefore best understood as a complete business software ecosystem rather than a HighLevel CRM product.

Its broad product collection makes it relevant to companies that want to bring customer management, marketing, sales automation and digital business tools into one cloud based platform.

Frequently Asked Questions

What is HighLevel

HighLevel is a cloud based CRM, marketing automation and sales platform designed primarily for agencies, marketers, consultants and businesses.

What is the most popular HighLevel plan

HighLevel currently labels the Unlimited plan as Most Popular. The company does not publicly provide audited sales figures for individual plans, so this should be treated as the platform's own popularity designation rather than independently verified sales data.

How much does HighLevel cost

The current public pricing lists Starter at 97 dollars per month, Unlimited at 297 dollars per month and Agency Pro at 497 dollars per month. Enterprise pricing is customized.

What is included in the Starter plan

Starter includes three sub accounts, unlimited contacts, unlimited users, support and the core HighLevel features including CRM, workflows, websites, funnels, email, SMS, calendars and HighLevel management.

What is the difference between Starter and Unlimited

The major difference is the number of sub accounts. Starter currently provides three sub accounts while Unlimited provides unlimited sub accounts. Unlimited also includes basic API access and additional agency functions.

What is Agency Pro

Agency Pro is HighLevel's 497 dollar per month plan. It includes Unlimited features plus SaaS Mode, automated sub account creation, advanced API access, user and agent reporting and phone and email rebilling with markup.

What is SaaS Mode

SaaS Mode allows eligible agencies to offer HighLevel based software subscriptions under their own brand. It can automate client account creation and support software subscription billing.

Does HighLevel have a CRM

Yes. CRM and customer management are central parts of the HighLevel platform.

Does HighLevel have email marketing

HighLevel Does HighLevel support SMS marketing

Yes. The platform includes two way SMS and allows SMS communication to be used within workflows.

Can HighLevel build websites

Yes. HighLevel includes website building tools and also has an AI powered website and funnel creation feature.

Can HighLevel create sales funnels

Yes. Funnels are one of the core HighLevel product categories.

Does HighLevel have appointment scheduling

Yes. HighLevel includes calendars and appointment booking functionality.

Does HighLevel support workflow automation

Yes. Workflows can respond to triggers such as form submissions, appointments and payments and then perform automated actions such as sending emails or SMS.

Does HighLevel have AI

Yes. HighLevel currently offers several AI products including Ask AI, Conversation AI, Voice AI, HighLevel Agents, Agent Studio, Workflow AI and AI Studio.

What is Ask AI

Ask AI is an AI workspace built into HighLevel. It can retrieve information, generate content and perform actions across more than 50 HighLevel modules.

What is Workflow AI

Workflow AI Builder allows users to describe an automation in natural language and have HighLevel generate a workflow structure that can then be reviewed and edited.

Can HighLevel sell physical products

Yes. HighLevel supports physical products, digital products, one time offers and recurring subscriptions.

Can HighLevel sell digital products

Yes. Digital products can be created and sold through HighLevel's ecommerce and payment tools.

Does HighLevel support courses

Yes. HighLevel supports courses, lessons, quizzes, assignments and offers.

Does HighLevel have a community platform

Yes. HighLevel has a Community Builder designed for businesses that want to create member communities.

Does HighLevel support payments

Yes. HighLevel supports payments and invoicing and integrates with several payment providers.

Does HighLevel support ecommerce

Yes. HighLevel can be used to create online stores and sell physical products, digital products and subscriptions.

Does HighLevel offer reputation management

Yes. Reputation management is included as a core platform category and can be used for review requests and reputation related activity.

Does HighLevel offer social media management

Yes. HighLevel includes social media planning and publishing tools.

Who is HighLevel mainly designed for

HighLevel is particularly focused on marketing agencies, consultants, marketers, SaaS businesses and growing companies. It can also be used by small businesses, coaches, educators, sales teams and ecommerce businesses.

Does HighLevel offer white label software

Yes. Eligible agencies can use HighLevel's white label capabilities to present the software under their own branding.

Does HighLevel have an API

Yes. Basic API access is included in Unlimited while Agency Pro provides advanced API access under the current plan structure.

Does HighLevel offer Enterprise plans

Yes. HighLevel offers an Enterprise plan for high volume businesses and agencies. Pricing is customized according to the organization and requirements.

What are the main HighLevel products

The main HighLevel product ecosystem includes CRM, pipelines, websites, funnels, forms, surveys, email, SMS, calling, calendars, workflows, social media, reputation management, advertising, payments, ecommerce, courses, memberships, communities, AI, APIs, white labeling and SaaS tools.

Is HighLevel a physical product store

No. HighLevel is primarily a cloud based software business. Its customers purchase software subscriptions and digital business services rather than conventional physical products.

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